Boston Borough Council has unveiled the winner of its logo design competition, in support of its latest community programme, ‘Empowering Healthy Communities’.

The winning design, submitted by a year four pupil at Butterwick Pinchbeck Endowed Church of England Primary School, encompasses the spirit of the programme, which was created in response to the COVID-19 pandemic.

The new logo will be used as inspiration to create a digital version that will become the face of the Empowering Healthy Communities programme, sitting on all materials including the Boston Borough Council website and publicity or promotion materials.

The programme’s aim is to unite the community of Boston through an improved understanding of the pandemic, in order to better serve the needs of those living in the area.

Collaborating with a number of local partners, the project will consist of a range of activities, including providing accelerated support for a Youth Ambassador scheme and Boston’s Good Neighbour Scheme, as well as offering training in the community for mental health first aid and cultural awareness sessions.

Kickstarting the initiative is the COVID Clever campaign which aims to support young people in Boston, helping them better understand how to stay healthy and safe. Delivered in partnership with LCC Pubic Health, NHS Lincolnshire and Lincolnshire Police, the campaign will see a key COVID fact shared across social media alphabetically from A-Z, with a different fact each day.

Commenting on the significance of the whole Empowering Healthy Communities project and the winning logo design, programme coordinator, Nichola Holderness, explained: “With everything that has happened in the last year, this programme – and its purpose within the community – has taken on even more significance. 2020 was a testing time for many of us, and in those times of adversity, neighbours who checked in daily, picked up milk or helped out grocery shopping, were the heroes of our communities.

“Our main aim is to work closely with various arms of the community, from groups and organisations to schools like Butterwick Pinchbeck Endowed Church of England Primary School. And, to kick-start this programme, we’re delighted to reveal our new logo created by the community, for the community.

“Choosing a winner certainly wasn’t easy, as there were several brilliant designs submitted by so many talented children. For us, the winning submission truly captured the essence of what the programme represents; togetherness – and we’re proud to have this unique logo to showcase the amazing work our team, and those involved will work on.”

“A tight-knit neighbourhood where everyone feels supported and safe has become so crucial to our everyday lives, and our Empowering Healthy Communities programme is all about achieving that for Boston residents.”

Mrs Samantha Towers, Head Teacher at Butterwick Pinchbeck Endowed Church of England Primary school, added: “It was lovely to see so many of our children take part in designing a logo for such a worthwhile community programme, and we look forward to seeing the winning design on Boston Borough Council’s website and promotional materials. Well done to everyone who took part in the competition.”

To find out more about the Empowering Healthy Communities Programme, and how you can get involved, visit

From left Nichola Holderness, Empowering Healthy Communities Co-ordinator, Year 4s winner Emi, 2nd place Heidi, 3rd place Sophie