Do you know an independent business owner or employee in Boston who goes the extra mile? That one person who stands out from the crowd for their willingness to always do their best and then some?

Nominations are sought now for the High Street* Hero Award in association with the Daily Mirror.

Your High Street Hero may have done something exceptional for you as a customer, or perhaps committed an act of bravery or charity or been incredibly caring.

The award recognises unsung heroes and celebrates the exceptional individuals within our communities who run initiatives and projects to improve the high street experience for all. The winner will receive up to £2,500 for a community initiative or project.

The nominee must be a High Street independent business owner or employee (an ‘independent business’ is defined as any business that has four or fewer businesses nationwide or internationally).

To enter complete the online form at or pick up a copy of the Daily Mirror, complete the application form and return to ‘FREEPOST PROMO ENTRIES’.

Nominations are now open and close on July 22.

  • *High street as in any street in a shopping or business centre – not literally only THE High Street.